Looking to purchase a diamond?

Are you looking to purchase a white diamond?  Here is an industry insider's tip you need to know about.

Diamonds graded G-H usually look colourless when they are set into your ring. The reason for this is the GIA  (Gemological Institute of America) grades the colour of a diamond both face-up and face-down. Often, you can only see this hint of colour face down because the colour usually collects at the tip of the diamond. So once the diamond is set into your ring face up, naturally, it looks colourless. 

If you are looking for a colourless diamond, the G-H colour range usually looks like a DEF diamond but offers significant savings and value.

So, if a colourless diamond is on your list, we encourage you to check out some G-H diamonds on your journey and see if you agree with us!